Simplicity vs. Complexity

Zyro vs. VWO

VWO became a bloated suite of heatmaps and recordings. Zyro remains a dedicated, high-performance revenue engine.

Zyro
VS
VWO
Feature Zyro VWO
Script Size (Bloat) Impact on page load time.
Lightweight (< 15kb)
Heavy (Suite Load)
Bandit Algorithms Auto-optimize for revenue.
Included on All Plans
Enterprise Only
Revenue Attribution Full-path ROI tracking.
Native Integration
Basic Goals
Zero-Flicker Engine Edge-cached delivery.
Standard
Requires "SmartCode"
Pricing Transparency
$0 Start / Monthly
Sales Call / Contracts

1. The "Suite" Tax

VWO charges you for Heatmaps, Session Recordings, and Surveys—even if you only want to run A/B tests. This "Suite Tax" means their script is heavier, slowing down your website for features you might not even use.

Zyro is a precision instrument. We do one thing: Revenue Optimization. Our script is tiny, loads instantly, and doesn't bog down your site with unnecessary tracking code.

2. Gatekeeping the Best Tech

VWO has Multi-Armed Bandit algorithms, but they lock them behind their expensive "Enterprise" tier. This forces small and mid-sized businesses to use slower, less efficient "Frequentist" testing.

Zyro believes every business deserves to maximize revenue. We include our advanced Bandit algorithms (Thompson Sampling) on every plan, so you stop losing money on losing variations immediately.

Tired of the bloat?

Switch to the lean, revenue-focused alternative. Setup takes 2 minutes.

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