The Sun Has Set
The Google Optimize Replacement
Google Optimize is gone. Zyro is the lightweight, data-driven successor you've been looking for. Same free entry, better engine.
| Feature |
Zyro |
Google Optimize |
|
Service Status
Is it actively supported?
|
Active & Evolving |
Sunset (Dead) |
|
GA4 Integration
Does it send data to Analytics?
|
Native Push |
Native (Legacy) |
|
Experiment Limit
How many tests can you run?
|
Unlimited* |
5 Concurrent |
|
Performance Impact
Does it cause flicker?
|
Zero (Edge Cache) |
High Flicker Risk |
|
Targeting
Can you target specific users?
|
UTM, Device, Behavior |
Limited |
1. Why did Google kill Optimize?
Google Optimize was a "loss leader" to get people using Google Analytics. But as the web got faster, Optimize's "client-side" flicker became a liability. It slowed down sites.
Zyro solves the flicker problem. We use a modern, edge-cached architecture that loads your experiments instantly, ensuring your Core Web Vitals stay green while you increase revenue.
2. Don't go back to spreadsheets
Many ex-Optimize users are now trying to hack together solutions using GTM (Google Tag Manager) and spreadsheets. This is messy, prone to error, and hard to track.
Zyro gives you the visual editor and automated reporting you loved in Optimize, but upgrades the engine with Bandit algorithms that auto-optimize your traffic for profit, not just clicks.
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