Why standard tracking isn't enough
Ideally, your eCommerce platform (Shopify, WooCommerce) handles this. But for custom landing pages, ClickFunnels, or manual builds, you need to fire specific events when a user converts.
Copying these snippets ensures that your Ad Platforms can optimize for Conversions rather than just clicks.
Where to place this code?
This snippet should fire only once, typically on your "Thank You" or "Order Confirmation" page. Place it inside a <script> tag right before the closing </body> tag.