Headline
Benefit vs. Feature
Test "AI Writing Tool" (Feature) vs "Write Blogs 10x Faster" (Benefit). Benefits usually win.
HomepageHigh Impact
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Headline
Loss Aversion
"Save Money on Insurance" vs "Stop Overpaying for Insurance". Pain often motivates more than gain.
Landing PagePsychology
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Headline
Specific Numbers
"Grow your traffic" vs "Grow your traffic by 24%". Specificity breeds credibility.
Above FoldCopy
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Headline
Question vs. Statement
"Need a Better Lawyer?" vs "The Best Lawyer in NY". Questions can hook attention in banners.
AdsHooks
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Headline
Call Out the Audience
"Accounting Software" vs "Accounting Software for Freelancers". Pre-qualifying leads increases conversion quality.
RelevanceB2B
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Headline
The "How To" Formula
"SEO Services" vs "How to Rank #1 on Google". Educational hooks build authority.
BlogServices
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Headline
Objection Handling
"Sign Up Now" vs "Sign Up Now - No Credit Card Required". Address the fear immediately.
SaaSFriction
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Pricing
The Decoy Effect
Add a 3rd expensive option to make the middle option look like a bargain.
Pricing PageAOV
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Pricing
Annual vs Monthly Default
Default the toggle to "Annual" to increase cash flow, vs "Monthly" to reduce sticker shock.
SaaSCash Flow
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Pricing
Charm Pricing
Test ending prices in .99 vs .00. High-ticket items often convert better with round numbers ($2000).
eCommercePsychology
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Pricing
Most Popular Badge
Add a "Best Value" or "Most Popular" ribbon to the plan you want to sell.
FocusChoice Paralysis
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Pricing
Anchor Pricing
Show the "Regular Price" crossed out next to the "Sale Price". ($100 $199).
SalesDiscount
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Pricing
Free Shipping Threshold
Test offering free shipping at $50 vs $75. Often raises AOV significantly.
eCommerceAOV
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Pricing
Daily Equivalent
Reframe "$30/month" as "Less than a dollar a day".
FramingSaaS
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Call to Action
First Person Phrasing
"Start Your Trial" vs "Start My Trial". Ownership language increases clicks.
ButtonsCTR
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Call to Action
Action vs. Value
"Submit" (Generic) vs "Get My Report" (Value). Never use "Submit".
FormsClarity
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Call to Action
Button Color Contrast
Don't rely on brand colors. Use a contrasting color (Orange/Green) that stands out from the background.
DesignVisibility
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Call to Action
Click Trigger Text
Add microcopy under the button: "No credit card required" or "Cancel anytime".
FrictionSignups
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Call to Action
Sticky Mobile CTA
Keep the "Buy" button fixed to the bottom of the screen on mobile devices.
MobileeCommerce
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Call to Action
Icon in Button
Add an arrow (->) or cart icon inside the button text. Indicates movement.
VisualsDesign
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Call to Action
Two Buttons vs One
Test a primary (Buy) and secondary (Learn More) button vs just a primary one.
NavigationFocus
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Social Proof
Logo Authority
Move your "Trusted By" logos from below the fold to immediately under the main hero CTA.
Landing PageTrust
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Social Proof
Video Testimonials
Replace a text review with a raw, authentic user video (UGC).
VideoEngagement
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Social Proof
Specific Numbers
Change "Thousands of customers" to "4,281 customers". Specificity breeds trust.
CopyTrust
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Social Proof
Review Snippets
Add a 5-star snippet ("Best purchase ever") directly inside your pricing card.
PricingReassurance
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Social Proof
Recent Activity
"Someone in London just bought this." (Use with caution, can feel spammy).
UrgencyFOMO
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Social Proof
Media Mentions
"As seen on TechCrunch" gray logos near the footer vs. colored logos near the top.
AuthorityBranding
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Layout
Single Column vs. Multi
Test a single-column layout for mobile-first readability vs a sidebar layout.
MobileReadability
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Layout
Remove Navigation
Remove the top menu bar on landing pages to force focus on the CTA.
Landing PageFocus
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Layout
Accordion vs. Exposed
Test hiding FAQs inside accordions vs showing them all at once (for SEO text).
ContentUX
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Layout
Video vs. Image
Test a hero background video against a static high-quality image.
HeroVisuals
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Layout
Progress Bar
Add a progress bar ("50% Complete") to multi-step checkout forms.
CheckoutGamification
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Layout
Directional Cues
Use a photo of a person looking at the form, or an arrow pointing to the button.
VisualsAttention
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Forms
Fewer Fields
Remove optional fields like "Company Name" or "Phone". Less friction = more leads.
Lead GenFriction
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Forms
Multi-Step Form
Break a long form into "Step 1: Contact", "Step 2: Details". Often converts better.
UXCommitment
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Forms
Inline Validation
Show green checkmarks next to fields as users type correctly.
UXTrust
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Forms
Social Login
Add "Sign up with Google" vs standard email/password creation.
SignupSpeed
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Forms
Privacy Statement
Test "We hate spam" vs "Your data is secure".
TrustMicrocopy
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Urgency
Countdown Timer
Add a countdown timer for same-day shipping or sale end.
eCommerceFOMO
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Scarcity
Low Stock Alert
"Only 3 left in stock" vs standard "In Stock".
Product PageFOMO
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Urgency
Order By Deadline
"Order within 2 hours to get it by Friday."
ShippingLogistics
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Exit Intent
Exit Popup Offer
Trigger a 10% coupon when the mouse leaves the window.
RetentionOffers
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Chat
Live Chat Prompt
Test auto-opening the chat window with "Can I help you?" after 30 seconds.
SupportEngagement
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Pricing
Currency Localization
Auto-detect user location and show prices in their local currency.
InternationalUX
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Offer
Percentage vs Dollar Off
"$50 Off" vs "20% Off". The Rule of 100 suggests using % for items under $100.
DiscountMath
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Social Proof
User Generated Content
Replace professional product photos with customer Instagram photos.
VisualsAuthenticity
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Navigation
Sticky Header
Keep the logo and menu visible as the user scrolls down long pages.
UXNavigation
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Call to Action
Hover Effects
Make the button grow or change color significantly on hover to encourage clicking.
InteractionDesign
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Personalization
Geo-Targeting
"Best CRM in New York" vs "Best CRM". Use the visitor's location in the H1.
RelevanceTech
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