Cannibalization splits equity and confuses crawlers. Consolidate to strengthen your primary ranking URL.

Detect

Use Insights cannibalization alerts and Organic Search to find keywords mapped to multiple URLs.

Fix

  • Merge thin variants; 301 to the strongest page.
  • Differentiate intent (guide vs product) and adjust anchors.
  • Update internal links to the canonical target.

Track rank/CTR recovery in the Action Plan impact chart.